Retail interior.
Retail interior.

Cash register.
Cash register.


Retail interior.
Retail interior.

Hermes Store


Sydney CBD


March 2023


3Ds Max, Photoshop

Location: 449 Oxford Street, Paddington, Sydney

Oxford Street is a major thoroughfare in Sydney, Australia, running from Whitlam Square on the south-east corner of Hyde Park in the central business district of Sydney to Bondi Junction in the Eastern Suburbs. Close to the CBD in particular, the street is lined with numerous shops, bars, and nightclubs.


Client brief

  • To design the entire retail interior of the selected brand.

  • To display and sell the complete product range in all styles and in all colors.

  • To allow for cabinets/shelving etc. to display the goods within the store

  • To allow for the display of the goods using the merchandising system such as shelving, platforms, levels, layers, plinths, hanging, suspended.

  • To include a storage/stockroom space within the layout.



Taking inspiration from the famous Hermes silk scarf the design concept was to organize the unique physical space using the geometric form and patterns of the silk scarf to create the luxurious French boutique store. The interior is characterized by lite pine and birch wood elements of various sizes and dimensions in connection with the stone flooring and effective lighting. Scalable and modular furniture creates a dynamic and calm sensation in the interior space.

The customer experience is essential to this idea and is realized in its main components: a flexible structure that can be ever changing depending on both function and season. This area is conceived as a flexible and adaptable space, creating a sense of luxury, quality, and prestige.